In a world where the United States no longer  has a AAA and big economies like France and Germany risk losing theirs,  investors are increasingly relying as much on their own judgment of  top-bracket creditworthiness as on the opinions of ratings agencies. 
While  two of the largest agencies, Moody's and  Standard & Poor's, have been criticized by governments and banks for  recent downgrades and threats of ratings cuts, investors say loss of  the cherished AAA no longer means an instant "sell". 
Critics fear the credit  ratings industry is at risk of making rash calls as it fights to restore  its credibility after grave mistakes in evaluating billions of dollars  of subprime mortgage debt in the run-up to the 2008 financial crisis. 
Once the first port of  call for funds assembling new portfolios, managers are increasingly  sidelining agencies in favor of their own research and are consulting  clients to decide if they remain comfortable holding an investment,  whether it comes with the top rating or not. 
"More and more we are  having conversations with clients, as opposed to selling something  instantly that falls below that criteria," said Jennifer Gillespie, head  of money market funds at Legal & General Investment Management,  which runs around 15 around billion pounds ($23.4 billion) of assets in  cash and liquidity strategies. 
"You cannot be so black and white because the average  credit rating of money-market instruments is not AA or AA-plus, it is  getting closer to A," she said. 
Speculation that France faces an imminent downgrade  of its AAA rating reached fever-pitch on Wednesday, prompting a sharp  late-day drop in the share price of French banks including Societe  Generale [SOGN.PA    16.545     0.24    (+1.47%)
      0.24    (+1.47%)       ]and Credit Agricole [CAGR.PA    4.043
]and Credit Agricole [CAGR.PA    4.043     0.003    (+0.07%)
      0.003    (+0.07%)       ].
]. 
 0.24    (+1.47%)
      0.24    (+1.47%)       ]and Credit Agricole [CAGR.PA    4.043
]and Credit Agricole [CAGR.PA    4.043     0.003    (+0.07%)
      0.003    (+0.07%)       ].
]. Policymakers have also stepped up efforts to lessen  the impact of the ratings agencies, with Bank of France head Christian  Noyer saying on Thursday that their arguments were more "political" than  "economic" and a French downgrade would not be justified. 
Last week, Standard &  Poor's put the euro zone's remaining six AAA-rated governments on watch  for a possible downgrade and said the AAA  rating of the 27-nation European Union was also under review. 
Perceived  Irrelevance
In  Europe's financial sector, where bank ratings are on a  downward slide as credit markets shun eurozone  risk, the label awarded to each bank has become even less influential  thanks to pledges of financial support from the European Central Bank. 
With banks of all  stripes now expected to tap the ECB's unprecedented three-year funding  facility, investors say credit-rating downgrades have even less  relevance because banks can now bypass the bond market entirely, in  stark contrast to times where their credit label was crucial to their  access to capital. 
"If  banks are no longer planning to issue bonds on the market for a long  period of time, credit-rating downgrades have no impact," said Yannick  Naud, portfolio manager at Glendevon King Asset Management.
While a strong rating  still carries weight when it comes to attracting corporate clients or  signing a derivatives contract, the fact is that even large and strongly  rated European banks like BNP Paribas [BNPP.PA    27.745    
 -0.18    (-0.64%)
      -0.18    (-0.64%)       ] have already had to turn to the ECB for  some funding and are expected to continue to do so in 2012.
] have already had to turn to the ECB for  some funding and are expected to continue to do so in 2012. "Banks are being offered  'open bar' for periods of up to 36 months," said Francois Chaulet, fund  manager at Montsegur Finance. "Clearly the banks are going to fall over  themselves to get as much as possible." 
This helps explain why some French bank shares  actually ended the day higher on Friday, up by almost 3 percent, after  Moody's downgraded BNP Paribas, Societe Generale and Credit Agricole,  citing the eurozone debt crisis' impact on bank funding markets. 
"There's extreme support  from the ECB," said a London-based analyst. "These downgrades are much  less relevant than before." 
The perceived irrelevance of credit ratings also  comes at a time of volatility and uncertainty for sovereign capital  markets.
Some  sovereigns like France seem to have accepted the imminent loss of their  AAA rating, while others like the Netherlands have promised to take  extra austerity measures to preserve it, Glendevon King's Naud said,  pointing to a lack of co-ordination in restoring investor confidence in  Europe. 
But for  some investors, confidence in their own abilities to pick worthwhile  investments is far greater than the influence the agencies now exert on  their strategies. 
"Generally,  we don't look at what they say they are just irrelevant to how we  invest," Tamara Burnell, head of Financial Institutions and Sovereign  Research at 194 billion pound fund firm M&G.  
"We have invested  the resources to ensure that we do not need to rely on anyone's  external analysis. That is what our clients pay us for...it would be  completely wrong of us to abdicate that responsibility," she said. 
Copyright 2011 Thomson Reuters.